The mg/g figure describes the nicotine concentration per gram of total weight (including filler, moisture and flavourings). Since a pouch weighs on average only between 0.5 and 0.75 grams, it contains correspondingly less nicotine than the number on the tin might suggest. What really matters for the effect you feel is always the amount per pouch.

If you're switching from light cigarettes or only smoke occasionally, it's best to start at level 1 or 2 (up to 6 mg per pouch). Average smokers (around one pack a day) should choose level 3 (7–10 mg) or level 4 (11–15 mg). Levels above 20 mg are intended exclusively for experienced users with a high nicotine tolerance.

Since a single pouch covers the nicotine need of around 1.3 cigarettes, roughly 15 pouches replace a full pack of 20 cigarettes. A standard tin of 20 pouches is therefore usually enough for 1 to 1.5 days.

Traditional Swedish snus contains ground tobacco. All products offered on smokepope.com are modern, 100 % tobacco-free all-white nicotine pouches based on plant fibres. They leave no discolouration on teeth or gums and produce no tobacco taste.

With a pack price of €8.50, smoking 20 cigarettes a day costs around €255 per month. The equivalent need of about 22 tins of pouches per month (at roughly €2.99 to €5.20 per tin) costs only about €65 to €115. That saves you between €140 and €190 every month (over €1,600 a year).

The nicotine is absorbed sublingually and buccally through the oral mucosa directly into the bloodstream – with no inhalation, no tar and no strain on the airways. This delivers a steady, long-lasting nicotine saturation.