77 Fresh Mint

77 Fresh Mint: Mint freshness without tobacco

77 Fresh Mint delivers a clean mint note in tobacco-free pouches – no tobacco, no brown staining, no aftertaste in the throat. The Slim pouches stay flat and discreet under the upper lip, and the mint spreads evenly throughout the wear time.

This variety belongs to 77's classic mint line and is deliberately kept simple: no overkill sweetness, no artificial cooling effect, just a straightforward, fresh mint. This reduction is exactly what makes the pouch easy to wear every day – it doesn't interfere with speaking and suits coffee, a commute or a meeting without dominating your breath.

• Tobacco-free pouches without brown spit
• Sleek Slim silhouette, barely noticeable
• Clean mint without sugary overlay
• Even flavour release throughout wear time

Features & Specs

The hard facts on 77 Fresh Mint at a glance: tin contents, format and pack unit are set, so you know what's inside the tin before you buy. The quick facts summarise the key customer criteria – strength, pouches, freshness character and pouch base.

These details refer to this exact variety from 77 and don't replace comparing in the shop. If you need more pouches per tin or a different strength, it's worth looking at the other 77 varieties – the Slim form stays constant across the line, only aroma and nicotine values vary.

• Pack unit: single pack
• Nicotine strength: 0mg/ml
• Tin contents: 20 pouches in Slim format
• Character: medium freshness, clean mint note
• Base: all-white plant fibre, tobacco-free

How to use: Here's how it works

Place a pouch discreetly under the upper lip and enjoy for 20–30 minutes. Do not chew or swallow. That's the complete process – no accessories, no preparation, no leftovers.

In practice that means: open the tin, take out a pouch, slide it under the upper lip, carry on. The pouch stays flat and is barely noticeable when speaking. After the wear time, simply remove and dispose of it. The tin keeps the pouches moist enough that the aroma stays stable throughout the pack's lifespan – even days after opening. If you want a second aroma after the mint base, the Eulen Aroma Pink Grapefruit offers a fruity alternative in the shop.

Important: Do not chew, do not swallow. The pouch releases its aroma through the mucous membrane; mechanical chewing only destroys the release.

Who is it for (18+)

77 Fresh Mint is aimed at adults looking for tobacco-free pouches with a clean mint aroma in Slim format – ideal for anyone who wants to stay discreet every day without giving up a clear flavour.

This variety is especially suited to switchers from the tobacco world who don't want brown deposits or tobacco taste, as well as anyone using pouches in the office or in meetings. The Slim form is more compact than standard pouches and can be worn more discreetly. If you prefer a fruitier direction, the Eulen Aroma Mango offers a tangy-fresh alternative – also tobacco-free pouches.

• Adult users (18+) who prefer tobacco-free pouches
• Discreet use at work, commuting or on the go
• Fans of clean mint without sweetness or fruit overkill
• Compact Slim form instead of large standard pouches

Brand 77 at a glance

77 is an established brand in the Nicotine Pouches category with a broad aroma spectrum – from classic mint to fruity variants. The Slim line is at the core of the range and is produced continuously in the same pouch format.

What sets 77 apart from many brands: the simple aroma profile. The varieties stay clean and reduced in flavour instead of relying on excessive cooling effects or sweetener overkill. Fresh Mint is the prime example – a mint that tastes like mint, without artificial additions dominating. The pouches are completely white, leave no staining on teeth or mucous membranes, and are far more discreet to handle than classic snus tins. With a tin of 20 pouches, the pack covers a manageable everyday period without gathering dust in a drawer.

The range spans from lower to higher nicotine levels – for a second strength or other aromas, it's worth looking at the other 77 variants in the shop.

Practical check

From real use: 77 Fresh Mint works best when you leave the pouch alone. If you keep moving it with your tongue, you get uneven flavour release and a shorter wear time – the pouch needs time, not activity.

A concrete everyday scenario: morning coffee, pouch in, meeting, then take it out – around 25 minutes, without anyone in the room noticing anything. The Slim form stays flat enough not to become visible while speaking. The mint taste is strongest in the first minutes and then settles down, without turning tangy or sweet. After coffee, the mint feels fresher than without – a combination effect users in the community often highlight positively. If you forget the pouch after 30 minutes, you won't notice a fading sensation, but the aroma becomes noticeably weaker. Just take it out in time and the impression stays clean and fresh.